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How To Increase The Conversion Rate Of Your Landing Page

How To Increase The Conversion Rate Of Your Landing Page

Landing pages might look simple, but they’re damn hard to get right. Done correctly, you use landing pages to push a huge chunk of traffic into the top of your funnel, and turn it into cash for your business.

Well, the problems start when you push traffic to a landing page that doesn’t get the visitors to take action.You can have the best acquisition model, pour thousands into Google Ads, and work on the mythical solution to outranking long-form content with a landing page in Google. But without a good conversion rate, you might as well be flushing that Google Ads money down the toilet, pushing visitors into a dead end, and damaging your rankings with a high bounce rate.

So, how to increase landing page conversion rate?

Use language that resonates with your audience. As a marketer, copywriting is the most universally useful tool in your box. Whether you cut your teeth with email marketing, sales letters, or blog posts, you can use everything you already know about persuasive writing to craft landing pages.

Grow your website traffic

Your copy should sell with benefits and support with features. What does this mean? Well, take a look at some of the best landing pages. They are able to manageand cram benefits into 20 words of copy, all while not neglecting to show you how the product works. The audience for the pages, marketers and small business owners, doubtlessly want to drive traffic to their content, and are looking for an easy and cost-effective way to do it.

This is whereV3 Designs Australia comes into play. Our experts can help you in achieving the ultimate conversion rate for which you’re eagerly waiting.

Focus on one call to action

Each landing page should include one direct call-to-action that tells visitors what to do next. Competing CTAs create confusion among visitors, which results in fewer leads.

Research shows that landing pages with one link led to an average conversion rate of 13.5%, while pages with two to four links led to an average conversion of 11.9%. For five or more links, conversions dropped even lower to 10.5%.

Improve your page load speed.

Website loading speed makes a big difference. In fact, even a 1-second delay in page load time can result in a 7% reduction in conversions.

There are several factors that may slow down your landing pages. Oversized images are the most common offender. In an analysis of 18,639 landing pages, pages without oversized images led to an average conversion rate of 11.4%, compared to 9.8% for pages with oversized images.

Still, if you are not aware from where to start get in touch with V3 Designs Australia, as we are the leading digital marketers who work on the basis of client’s needs and implement state-of-the-art methodologies.