Search engine optimisation (SEO) and pay per click (PPC) are two methods for generating web traffic. You might think, in order to be successful in business, you must pick one. But is that true? There is no such thing as a one-size-fits-all approach to digital marketing. Your strategy is determined by your company, market, and objectives. It’s possible that an integrated strategy is the best option. An SEO company in Australia can help you in creating an exceptional plan for your business. Both digital marketing methods have advantages and disadvantages, so let’s go down each tactic and see what an integrated approach can achieve.
First, Start With Asking The Right Questions
You must first determine your digital marketing goals and restrictions before deciding on the best plan. Consider the following questions:
How Much Money Will I Be Able To Spend?
Although SEO takes longer to create visible traffic, it may be the best option for a limited budget. PPC will produce faster results if you have a larger budget, but it may take longer to attain your target return on investment (ROI).
What Is The Typical Cost Per Click (CPC) In My Industry?
You won’t know how much PPC costs unless you conduct industry-specific research. For example, a tax company may pay $60 per click for the keyword “tax accountants”. However, you might only spend a few bucks per click in a different sector.
How Competitive Is My Industry In Terms Of Search Engine Results Pages (SERPs)?
In certain businesses, getting a spot on page one without a significant expenditure is difficult. As a result, PPC may not be worthwhile.
You Can Increase The Organic Traffic With SEO
The purpose of SEO is to appear on the first page of search results. As the algorithms determine ranks in a mysterious way, carrying out SEO correctly might require a lot of research and trial and error. The greatest SEO approach is to stick with what works: keywords and a pleasant user experience. Small and local businesses can also benefit from SEO as a marketing tool. In organic search, Google favours regionally relevant terms, typically preferring small companies. An SEO Company in QLD can help you in building the right strategy that will increase your organic traffic.
Using PPC to Target Your Audience
PPC (pay-per-click) is a method of generating traffic through sponsored search. You get charged based on the keywords used when an ad is clicked. You bid on keywords in the hope of having your sponsored ad appear at the top of Google’s search results. The combination of your highest bid amount and your ad quality score is used by Google to determine which bid wins and receives top placement.
As a result, the highest bid does not always win. But don’t be concerned. The “auction” for keywords occurs billions of times every month to guarantee that viewers get to see ads that are relevant to them. If you have the budget, PPC may be profitable. It’s a certain approach to get your ad the greatest placement, especially if you have the budget to test several keywords and advertisements to see which ones give the best results.
Will An Integrated Method Of SEO And PPC, Give Considerable Results?
You may combine SEO and PPC to make them function in tandem, minimising their disadvantages. You may, for example, utilise the keyword and conversion statistics from your PPC campaign for your SEO strategy, or you can combine the two to target your audience at every stage of the customer journey. An integrated approach may improve exposure, attract traffic, and deliver a better overall experience by optimising both PPC and SEO. It might be the ideal digital marketing strategy for your company.
In Conclusion
If you are looking for an SEO Company in Brisbane, then V3 Designs Australia is here for you. We have experienced professionals who can bring your business website to the top of the search engine result pages.
Visit our website for more information or give us a call to consult with an expert.